Blog: Cutting Through the Noise: Branding, AI, and the Future of Workday Careers

In this episode of the Workday Gold podcast, I talked with Carla Corley—founder of Corner Office Consultants and publisher of the Workday Compensation Guide—about some of the biggest challenges and opportunities in today’s Workday job market.

Carla’s seen firsthand how AI has flooded the market with lookalike resumes and created distrust on both sides of the hiring process. Her response? Build something better. That’s why she’s launching WD Beacon, a free platform that combines verified job postings, real-time salary data, and personal storytelling tools to help Workday professionals stand out.

She shared powerful advice: your certifications don’t define you—your story does. Whether you’re considering a pivot, thinking about going independent, or just want to grow in your current role, you need to know how to articulate your value. AI can’t do that for you. Your story of impact, transformation, and growth is what makes you stand out.

We also talked about LinkedIn, and how too many people overthink it. Hiring managers aren’t looking for viral posts—they’re looking for signs of substance. A short, thoughtful reflection on your real-world experience beats a flashy AI post every time.

Whether you’re a job seeker, a hiring manager, or a career coach, this conversation will give you insight into how to thrive in the changing Workday ecosystem.

🎧 Listen to the full episode here

Keith Bitikofer is a Workday coach and consultant who helps professionals navigate their careers in the Workday ecosystem. Listen to the Workday Gold podcast for more insights on career transitions and leadership development here

Want to learn more from the Workday ecosystem? Connect with Keith Bitikofer on LinkedIn for ongoing insights about Workday support and team management.

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